The concern regarding environmental damage has heightened, and the awareness is growing. The businesses are also looking for eco-friendly solutions and sustainable measures they can integrate into their businesses to reduce their carbon footprint. The restaurant industry, too, is adopting eco-friendly measures to minimize its carbon footprint, and actively participating in the green movement. The introduction of the digital dining concept has greatly contributed to this effort; especially the eco-friendly digital food menu, which has been an effective sustainable tool that promises to keep the environment clean and green.
Let’s learn how eco-friendly eMenus can help the restaurant industry reduce its carbon footprint.
Before we delve into the eco-friendly aspect of a restaurant QR menu, let’s take a quick look at its emergence and growth.
The restaurant industry had started adopting the digital menu sporadically without much success before the pandemic. The social distancing rules pushed the restaurant industry to adopt contactless measures such as a QR table ordering system.
By creating a digital menu with a QR code, a restaurant enables customers to access the menu on the digital platform and do away with the paper menu. The customers use their smartphones to scan the QR code placed on the table and access the digital menu on the device. The kitchen receives the order directly from a customer. Digital dining is fast, efficient, error-free, and convenient, and most importantly, the customers can complete the order and payment with a simple click.
Apart from ensuring safety, a digital food menu is also eco-friendly and helps restaurants reduce their carbon footprint. Let’s find out more.
Paper menus are not only expensive to print but also harmful to the environment. Due to constant wear and tear, these menus need to be replaced and reprinted frequently. Furthermore, updating a paper menu is an expensive process and would involve reprinting. Imagine how many valuable natural resources are getting wasted in the process. It leads to deforestation, and the ecological impact of restaurant paper waste can be high especially with single-use or disposable paper menus.
By adopting a QR code ordering system, a restaurant can go completely paperless. eMenu designs advanced digital menus that help restaurants seamlessly transition to the digital platform. Update menus in real time without incurring any costs, and initiate the tiniest changes with a quick touch. The iPad menu for restaurants quickly conveys what the restaurant offers. Save the environment, reduce waste, and embrace sustainability with eMenu.
Environmental awareness is increasing among people, and many want to make conscious choices to protect the environment. They make eco-friendly choices in every aspect of their lives, and while eating out, they select eco-friendly restaurants. They seek restaurants that have taken sustainability initiatives and are investing in measures like the QR table ordering system to reduce their carbon footprint.
Invest in a restaurant QR menu, and become relevant to such environmentally conscious customers, and expand your horizons. A digital tablet menu will resonate with today’s tech-savvy generation, comprising the millennials and Gen Z, who seek digital convenience in each facet of life and who actively support sustainable options.
Reducing food waste is a significant move for a restaurant looking to adopt sustainability practices because food waste is one of the reasons that cause greenhouse gas emissions. A restaurant stocks up on a huge quantity of perishable items that must be used up before they expire.
eMenu presents QR table ordering system that syncs with the restaurant POS system and offers an efficient inventory management solution. The system alerts the management of which food items will expire soon so that they can prepare specials using such ingredients and upsell them by updating the digital menu.
eMenu’s QR table ordering system also goes one step further by allowing restaurants to optimize their menu. It has an advanced analytics tool that captures real-time data and helps restaurants understand customer preferences and order patterns. The restaurant management can modify their menu by removing non-performing items and stocking up on items that sell more. Such optimization will reduce food waste.
Like other businesses, restaurants also need marketing materials such as flyers, and brochures to promote offers. But these printed paper materials not only increase costs but also waste tonnes of paper and other resources. Most of the time, these flyers get thrown away, leading to paper waste.
Take advantage of digital promotions with eMenu. The QR code menu ordering system lets the restaurants create multiple dynamic QR codes to promote special offers and discounts. Place a special QR code that the customers can scan to avail themselves of a special offer. Upsell special combos, cross-sell and promote seasonal specials with a digital menu, and stop printing marketing materials to save the planet.
If a restaurant has adopted sustainable practices, it can promote them on its digital menu. Customize and update your digital menu to convey your sustainability approach. Furthermore, when you put such information on your digital menu, you create awareness among your diners. When you promote your restaurant service as an eco-friendly business, it will also raise awareness, and you can set your brand apart. You can spread awareness about sustainability using your digital menu QR code by putting snippets of information on sustainability practices, and eco-friendly measures that can be taken, such as recycling food, donating food, saying no to plastics, etc. The customers can scan a QR code to access the information, or these messages may pop up as they explore the menu.
Replace the paper menu with an eco-friendly digital menu. Reduce your carbon footprint, be an inspiration in the industry, and promote sustainability. You can also adopt measures such as donating food, sourcing supplies locally, and supporting sustainable initiatives in society.